Vancouver
Design Week Brand and Assets

Mission

Vancouver Design Week is a city-wide platform, invitation and call to action. A chance to spotlight design innovation, to connect designers across disciplines, and to to celebrate and empower the design talent shaping our future.

Impact.

How are designers impacting our city and our world? What positive change are they creating in our communities? Why is design critical to solving social and environmental problems?

Connect. Explore. Engage.

Tone

We are visual, spirited, and insightful.

We talk like we’re with friends.

We use familiar, friendly language and punctuate our copywriting as if it were spoken. Balancing this, we never get too familiar, too chatty or use unnecessary slang. We are a professional organisation. We don’t do waffle or jargon. But we are conversational and natural.

We’re sharp, fun and sometimes cheeky.

We are polished and speak about topics that spark thought and discussion. We can be witty, we have a sense of humour. But importantly we back this up with our knowledge and understanding of design, so that we don’t come across too whimsical.

We’re inspiring.

We express our passion for the impact of design, aiming to excite people through energetic language. We are fascinated by new things, and we approach creativity without any pre-discriminations.

We’re a community.

We achieve progress by collaborating, we inspire and learn from each other. We talk about we not I.

We show, don’t tell.

We showcase great design and it’s impact. We don’t get caught up in our own opinions.

At the heart of everything, we connect our design community with each other and to the city we call home.

Style Guide

The current best practices for implementing our brand, including:

  • Logo
  • Clear Space
  • Logo Do’s and Dont’s
  • Brand Colours
  • Typography
  • Typographic Hierarchy
  • Tone of Voice
  • Sponsors & Event Partners 11 Social Media Sharables

Preview

Files

PDF

Participant Guide

Details about VDW's purpose, programs, and other details.

Preview

Files

PDF

Typography

Tabac

Tabac Sans is a headline font that we can use to make bold statements that can bring to life our theme of ‘Impact’.

Lekton

Lekton is best used to support our headline font either for secondary headings or body copy.

Colours

Black

hex: #27251F
rbg: 39, 37, 31

7638 C

hex: #7E2D40
rbg: 125, 45, 64

Orange

hex: #FE5000
rbg: 254, 80, 0

Examples

Posters

Files

PDF

Postcard

Files

PDF

Magazine Ad

Tiles (web and social)

T-Shirts

Files

PDF